URL: Stuff: Sunday Star Times
Boys think reading books is for girls, but that reading for information, such as a TV guide, is a useful, masculine activity, a new study shows.
The study of Year 7 boys sheds some light on why it's so hard to get boys to read.
Teacher Sheryl Wright interviewed boys individually and in groups for post-graduate research
Note http://www.triplep.net/cicms/assets/pdfs/pg1as100gr5so204.pdf p.16-17 . Sample of 5 boys in case studies and focus group.